You have launched a loyalty system in your café. You then ensured your staff was using the information at the Point of Sale to improve the customer experience through touch points in our previous article, Improve Customer Service through your Loyalty System, and now that you have all the member’s information in your loyalty database,…
In our article, Increasing Sales through Customer Loyalty, we touched on why every Café should have a loyalty system and what it can mean to the buying habits of your fans and loyalty members. Launching a loyalty system in your café is just the start. It is very important that your staff use the loyalty…
It is now common place that a cafe will invest a considerable amount of money in a point of sale system. In many cases this investment is greater than the cost of the coffee machine that they use in 95% of their sales. But in many cases it is not used in the same manner…